Britmums & Yellow Lolly

1012738_638743422843771_1867265728_n

It’s almost here: tomorrow I will be heading to Britmums Live as a Lolly Ambassador for my sponsor, Yellow Lolly.

Screenshot 2014-06-19 23.12.54

 

Yellow Lolly has been a long time favourite of mine and I’m thrilled to be their ambassador at Britmums. I’ve written a little before about why I am a fan of Yellow Lolly, but I wanted to share the good news that they have been awarded a Let Toys Be Toys Toymark, recognising shops doing a great job of offering toys to girls and boys alike.

Ellie, one half of Yellow Lolly has this to say:

“We love labels who favour bold colour, ethical production methods, and unisex pieces. We have always stocked a range of Scandinavian brands as, with many areas of life including education and gender equality, the Scandinavians seem to be ahead of the curve with clothing and toys, and less prone to the dreaded pink/blue divisions that have dominated a lot of childrenswear and toy retail in this country.”

I am a big supporter of decisions not being made by sex or gender. I bang on and on about allowing Pip to find her own interests and decisions and favourites without imposing the societal norms and preferences of ‘normal’ or even what I choose. One of the very first things I loved about Yellow Lolly was that the search option is either age or type – it’s easier to navigate, those are the only two things that I think are important.

Ellie says:

“By reducing the options available we reduce our children’s chance to express themselves, to explore their potential selves. What is childhood for, if not for exploring and discovering who we are, who we want to be? And if you’ve ever had a fight with a toddler about what they do or don’t want to wear, you’ve been a part of that journey, too.

The more divisions we add to the mix, the harder we make it for the child, and their parent, that does not fit into the narrow boxes of conventional gender definition.

When a customer asks us “Are these (neon orange, skinny fit) jeans suitable for a boy?” or “Are these (plain green) shorts OK for a girl to wear” we always respond with a cheery “I can’t see why not!”. If that child is comfortable in their choices, then why not? We like to describe our clothes as being ‘For Mini Individuals’ and we hope that their wearers will grow up to be BIG individuals too, able to have fun making their own choices.

Many of our customers tell us that they like our site specifically because it does not offer ‘Search By Gender’ options. Instead, searching by the age of your child, or the type of clothing you need is just as effective a way to reduce the number of items to chose from, and applies none of the rigid definitions we find so unhelpful.”

(you can read the rest of the post here on the excellent Let Toys be Toys blog, a quite frankly wonderful campaign of which I am also a great supporter).

For those that are going, see you there (please come and say hi!) and for those that aren’t, I’ll be back full of wonderful content from an inspiring weekend.

Top photo by Anna Gordon.

 

 

Share:

29 Comments

  1. Laura June 23, 2014 / 2:15 am

    It was really lovely to meet you in person if only for a minute – hopefully we can talk properly next time – you had such a lovely sponsor :) and I hope you had fun

    Laura x

  2. Polly Davies June 23, 2014 / 9:26 am

    Yellow Lolly sounds fantastic – hope you had a great time x

  3. www.facebook.com February 28, 2015 / 6:32 pm

    Thanks for sharing your thoughts on yellow lolly.

    Regards

  4. www.facebook.com March 1, 2015 / 3:39 am

    It’s going to be ending of mine day, except before end I am reading this enormous
    article to improve my know-how.

  5. legend online cheat March 2, 2015 / 10:56 am

    Imagine never needing to run across the map to turn in a quest ever again, or just being able to teleport straight to
    the present objective. The participants are given bonuses to upgrade the virtual players as they advance in the game, which may
    include power ups, extra lives, better armor, or to
    cut a long story short, stuff that you’ll probably
    be wishing for at the time. I was prompted to read the book in 1964, because a person, who bragged about his ability to crush
    anyone by the games he played, said he learned to be better at his gamesmanship from Games People Play.

  6. trucos gt racing 2 March 4, 2015 / 3:37 am

    99% of these websites are offering out dated and old software written in Java.
    It’s not a secret that purchasing share in the stock market is really
    a risky business. (OF-COURSE) That process is not
    that easy, simple or legit as people might think because in that same instance you have to purchase something that you don.

  7. league of war cheats March 7, 2015 / 4:08 am

    Imagine never needing to run across the map to turn in a
    quest ever again, or just being able to teleport
    straight to the present objective. Witness Bert Ingley, married, father who turned his mad video game
    passion into a six-figure income selling game-hacks online.
    I was prompted to read the book in 1964, because a person, who
    bragged about his ability to crush anyone by the
    games he played, said he learned to be better at his gamesmanship
    from Games People Play.

  8. Grand Theft Auto 5 Gameplay March 8, 2015 / 1:18 pm

    This page truly has all the information and facts I wanted concerning this subject and didn’t know
    who to ask.

  9. sbobet March 8, 2015 / 1:27 pm

    Thanks for another informative site. The place else could
    I get that kind off information written in such a perfect means?
    I have a venture that I am just nnow running on, and I have bsen at thee glance out
    for such information.

  10. sbobet March 8, 2015 / 8:20 pm

    May I just say what a comfortt to find someone who eally knows what they’re talking about online.
    You certainly realize how to bring a problem to light and make it important.

    More people have to look at this and understand this side of the story.
    I was surprised that you are not more popular since you definitely have the gift.

  11. m88 March 8, 2015 / 9:19 pm

    Pretty great post. I simply stumbled upon your weblog and wished to say that I’ve
    ttruly loved browsing your blog posts. After all I’ll be subscribng on your rss feed and I
    aam hping you write once more soon!

  12. sbobet March 8, 2015 / 11:36 pm

    Pretty! This was an extremely wonderful post. Many thanks for providing this information.

  13. sbobet March 9, 2015 / 12:41 am

    Just wish to say your article is as surprising. The clearness in your post is just great and i can assume yoou arre an expert on this
    subject. Fine with yokur permission allow me
    to grab your RSS feed tto keep upp to date with forthcoming post.
    Thanks a million and please keep up the rewarding work.

  14. m88 March 9, 2015 / 1:19 am

    I do consider aall of thhe concepts you have presented
    on your post. They are really convincing and will certainly work.
    Nonetheless, the posts are very brief for novices.
    May you please lengthen them a bit from nextt time? Thank you for the post.

  15. m88 March 9, 2015 / 4:21 am

    Excellent article. I am dealing with some of these isues
    as well..

  16. m88 March 9, 2015 / 9:30 am

    Right now it seems like Movable Type is the top blogging platform available right now.
    (from what I’ve read)Is that whwt you aree using on your blog?

  17. m88 March 9, 2015 / 11:17 am

    I was more than happy to discover this page. I needd to to thank yoou
    for ones time for this particularly wonderful read!! I definitely savored every bit of it aand i also
    have you saved ass a favorite to see new information on your web site.

  18. m88 March 9, 2015 / 8:06 pm

    Hi, i think that i saw you visited my blog thus i came tto “return thhe favor”.I am attempting to
    find things to improve my site!I suppose its ok to use some
    of your ideas!!

  19. sbobet March 10, 2015 / 4:00 pm

    This piece of writing will help the internet people forr building up new web site or even a blog
    from start to end.

  20. Apple Stock March 10, 2015 / 5:39 pm

    Aw, this was an extremely nice post. Finding
    the time and actual effort to make a very good article…
    but what can I say… I procrastinate a whole lot and don’t manage to get anything done.

  21. bakery story hack March 11, 2015 / 5:54 pm

    You can tap into these conversations and engage potential leads.
    The participants are given bonuses to upgrade the virtual players as
    they advance in the game, which may include
    power ups, extra lives, better armor, or to cut a long story short,
    stuff that you’ll probably be wishing for at the
    time. Regardless, a few of the way more daring moves described within this perfectly introduced
    text may perhaps not be as thriving inside the reduced limits,
    mainly because an effective offer in the time that
    Collin Moshman’s opponents would fold within a
    $215 table, you’re going to get various callers within a $11 sit and go.

  22. m88 March 20, 2015 / 12:59 am

    I love it whenmever people get together and share thoughts.

    Great website, stiock with it!

  23. www.m88u.com March 20, 2015 / 5:25 am

    Hello vsry nice blog!! Man .. Excellent ..

    Superb .. I’ll bookmark your web site and take the feeds also?
    I amm glad to find numerous helpful information here within the
    publish, we want develop more techniques in this regard,
    thanks for sharing. . . . . .

  24. m88 March 20, 2015 / 9:11 am

    I’ve been exploring for a bit for any high quality articles or weblog posts
    in this sort off house . Exploring inn Yahoo I finally
    stumbled upon this site. Reaeing this information So i’m satisfied to convey that I have a very just rright uncanny feeling I discovered exactly what
    I needed. I so much definitely will make certain to don?t overlook this webb site and provides
    it a look regularly.

  25. m88 March 22, 2015 / 8:35 am

    Thanks for finally talkinng about >Britmums and Yellow Lolly | .the little pip.
    <Liked it!

  26. krediet April 11, 2015 / 8:19 am

    Laat hem zelf kiezen (eventueel through on-line banking)
    in welke landen zijn kaart magazine gebruikt worden.

Leave a Reply

Your email address will not be published. Required fields are marked *