Stokke: It’s all about connection

One of the things we love to do as a family is cook and eat together, so when I was searching for highchairs for Pip I was delighted to discover Stokke – I loved the fact that their iconic Tripp Trapp chairs both look good, match our aesthetic which is sort of Danish inspired, don’t need to be discarded once the child has outgrown a highchair and also encourage a good sitting position. I was therefore really interested to learn more about Stokke the brand and the rest of their range when I was invited to join the team at their new London showroom, part of the Back in Action shop, in Marylebone.

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To be perfectly honest, I don’t usually write event reports as I do wonder how interested people are in a blow by blow account of something some bloggers went to, but, there is something in the Stokke brand that really spoke to me, and I also liked the photos that they sent me afterwards, so I thought I’d share them.

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Aesthetics are incredibly important to me, as is function. We live in a small flat in a north London victorian house conversion and space really is at a premium. We have an eclectic mix of furniture but we really don’t have space for superfluous baby equipment. I love that Stokke design all their products in the best interests of the child and have been operating as a company since 1932. “Stokke continues a long tradition of designing smart, sustainable products that promote bonding and healthy development for a whole new generation of children and their families” – even though it looks incredibly modern, the Tripp Trapp was actually designed by Peter Opsvik in 1972!

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Our human centric focus on design ensures functionality, exceptional ergonomics and unparalleled comfort. Sophisticated engineering delivers tailor made technical solutions that are integrated in our products. All our products are developed to fit seamless into any interior -with timeless design to make them never go out of style.

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I also particularly like the emphasis on the connection between the parent and the child which is the other key tenet of Stokke. “Stokke knows that it is of the utmost importance that children have a sense of connection with their loved ones to feel safe and secure. That is why a “higher is better” and “parent-facing” approach is taken toward so many of our products. These features promote better eye contact and interaction between parent and child.”

It is a pleasure to be able to have our children join us at the dinner table as soon as they are able to make eye contact and even at 5 months old, Little Baby will join Pip and us for meals and sit there for a good while which really makes life so much more pleasant! We don’t actually have a Stokke pram as we’ve used a second hand one from a family member, but I do rather like the height of the seat on the Stokke models which makes talking and singing to the baby as you walk along all the easier.

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The event was held at the Back in Action shop in Marylebone, which is Stokke’s flagship London store, and where one can try and purchase all sorts of furniture for the whole family which is both ergonomically and aesthetically pleasing. It was a pleasure to meet David Newbound, an engineer who suffered a debilitating neck injury in 1982, who went on to launch Back in Action in 1988 to help people manage, prevent and treat the symptoms of back pain, which is the theme which runs through everything that they sell.

It was also wonderful to hear Michelle Ogundehin, editor of Elle Decoration UK, speak of her affinity for Stokke and how it fits into both her requirements as a parent for child focused items but also her desire for a beautiful interior.

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We are delighted to be working with Stokke and Back in Action to review some of the iconic furniture including somewhere for our little baby to sleep now he has outgrown his hammock and furniture to ensure the post partum body is given the best assistance in the first few months after the baby is born. More soon!

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Back in Action Marylebone is Stokke’s flagship London store. Find out more at www.backinaction.co.uk.

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